Nadine Shah | “Aching Bones”
In-House Films was commissioned by EMI-signed artist Nadine Shah to produce a music video for her track “Aching Bones”, which features on her acclaimed debut album Love Your Dum & Mad.
The brief was simply to visually evoke the mood of the track and reflect Nadine’s unique identity and style.
We had broad scope for creative ideas and concepts that evolved through a close working relationship with the artist herself. Ultimately, themes of indulgence and regret formed a narrative that inspired a visually surreal film.
The official “Aching Bones” video was premiered on MTV and has featured across numerous online music video platforms.