PFIZER | CUSTOMER INSIGHT SERIES
We were recently commissioned by Pfizer, a world leading pharmaceutical manufacturer, to produce a series of insight films featuring their customers discussing their experiences working with the brand.
Working alongside Blue Latitude, one of London’s leading healthcare marketing consultancies, we interviewed four key Pfizer clients about all aspects of their relationship with Pfizer, examining not only what they get right, but also crucially what Pfizer could improve.
We interviewed a senior Physician, two Pharmacists (one private and one NHS) and also a GP.
We delivered six films in total and the candid responses have proved extremely useful for Pfizer in terms of helping them more clearly understand their customers and also how they can improve the ways in which they work together.
Due to NDA’s on the content we cannot share the films, however you can see some behind the scenes shots from the studio shoot below.