In-House Films was commissioned by the London arm of global ad-agency CDM to deliver a series of video content for their pharmaceutical client Novo Nordisk.
The purpose of the films was to effectively communicate key information about real-life stories of patients who have been diagnosed with diabetes.
The brief called for clarity and simplicity in order to communicate fundamental facts surrounding diabetes and its treatment. We filmed in-depth interviews with a select group of patients, working closely with both the pharmaceutical company representatives, medical professionals and CDM to ensure that this sensitive subject matter was covered accurately and completely. Filming took place The Worx studios in central London.
For patient confidentiality reasons, we are not able to make the films available for pubic viewings