Dr A, brand content
Content series for America's foremost thought leader in lifestyle management
Project
Dr. Wayne Scott Andersen has devoted his life to forging new territory in the realm of creating optimal health and wellbeing through a comprehensive approach that addresses and breaks through challenging logistical and psychological barriers.
As part of his evolving message, he wanted to produce an ongoing series of content to regularly engage with his existing audience and help attract new viewers.
Part of the content series is the video above in which Dr A discusses the concept of the Drama Triangle.
Approach
Over the course of several months we took a deep dive with Dr A to evaluate his current social media presence, understand how he wants to develop his audience and, ultimately, define the stories and messages that he wants to tell.
We then began to design content styles that would appeal to his existing audiences, attract new viewers and also help position him as a thought leader within the field of lifestyle management to create optimal health and wellbeing.
We defined two content formats, simply named “long” and “short”.
The long edits, like the video above, are circa 60 to 90 seconds in duration and give the viewer a concise thought where Dr A highlights a problem and then rounds out the message with a proposed solution or course of action.
The content in the long edits will cover many narratives as the series grows, from societal issues we all face, through to personal understanding of our own thoughts and consciousness.
The short edits are cut down versions of around 15 to 20 seconds and formatted vertically for delivery as Instagram Reels, YouTube Shorts and Facebook videos.
Outcome
The content was delivered across all of Dr. A’s social media channels and has generated close to 1M views and created positive engagement with existing and new audiences.
The series further cements Dr. A’s brand and reputation as one of the most influential thought leaders in the health and wellbeing space.
Deliverables to date:12 x themed videos 36 x vertical videos for social mediaPortraiture photography
Links
facebook.com/drwayneandersen/?locale=en_GB
